Chess
The Budva Headline and the Elephant Gambit Pitch: Auditing a Product Page
A European Club Cup headline, 27 miniatures inside: reading the ledger of ChessBase Magazine #225
9...a5 in the Mar del Plata: Auditing an 'Antidote' Sold Without a Single Number
Sixty Minutes of Scandinavian: Carlsen's Borrowed Name and the Selling of Chess's Easy Way Out
The Elephant Gambit: The Chess Gamble of Uncertainty and the Unspoken Truth Behind It
The Budva Curtain, the Elephant on the Board: The 60-Minute Gambit Marketing Behind a European Club Cup Headline
ChessSixty Minutes of Scandinavian: Carlsen's Borrowed Name and the Selling of Chess's Easy Way OutThe page carried a headline: "From Quitting Chess to Becoming a Grandmaster —...
ChessThe Elephant Gambit: The Chess Gamble of Uncertainty and the Unspoken Truth Behind ItThe headline announcing the start of the European Club Cup in Budva came with...
ChessThe Budva Curtain, the Elephant on the Board: The 60-Minute Gambit Marketing Behind a European Club Cup HeadlineA European Club Cup headline in Budva, and beneath it a 60-minute instruction...
ChessThe Cover Says European Club Cup, the Pages Say Prague: A Ledger for ChessBase Magazine #225I read this issue's cover three times. The headline says — European Club Cup:...
ChessPaper Victories: ChessBase Magazine #225, the European Club Cup Headline, and the Page That Wasn't ThereWednesday afternoon, Bengaluru. That sluggish post-rain light in which printe...
ChessEuropean Club Cup: Comfortable Wins for the Favourites, But the Story Is ElsewhereEuropean Club Cup coverage often tells a simple story: strong teams beat weak...
ChessVahap Sanal and Türkiye's NATO Chess Title: One Headline, Two Separate StoriesTwo twenty-seven in the morning. In a one-bedroom flat in Andheri the laptop...
ChessEuropean Club Cup: The 2715 Average and the Half Board Point No Wire Brief PrintedI was on the night shift in Hyderabad when the wire brief opened on my screen...
ChessEuropean Club Cup: Behind the Favourites' Comfortable Wins Lies a Rating GapWhen a 2700-rated player meets a 2400-rated player on the top board of a team...
ChessBenko Gambit or FRITZ 20: Two Products in One Review, and the One Question a Buyer Must AskThe word “b5” does not appear once in the four information points of that...
ChessThe 60-Minute Scandinavian Defense Claim: Carlsen's Name Is There, the Game Is NotLast week I opened a product page headlined “From quitting chess to becoming ...
ChessEndgame Magic #340: Bodhana Sivanandan in the Title, Italian Game in the Body — A Content AuditLast week I opened a file called 'Endgame Magic #340: Three recent pearls wit...